Thursday, July 17, 2014

UX UI Modi

If you have been on the internet long enough, there exists a good chance that you would have landed on a Government of India website.

The GoI websites are no different than their offices. Till, the Modi Government came in, that is. And the most telling change is online.

Prime Minister Logs In

I think it began with the website of the Prime Minister of India, when it was launched seconds into the swearing-in of Narendra Modi. While there is more that can be done from a UI / UX perspective, the first impression has the necessary impact.

Website UI - Prime Minister of India

When I first saw the website in May 2014, needless to say, I was impressed. What I did not realize that this may not be an isolated initiative.


Looking up for information on the Indian Real Estate sector, as part of an assignment, I revisited the IBEF website. India Brand Equity Foundation (IBEF) is an initiative of the Ministry of Commerce and Industry, Government of India.

The IBEF website is the go-to online repository for all information related to India's sectors - Retail, Energy, Manufacturing, to name a few. All the information is usually current and updated. During my management consulting days, it used to be a time saver.

The UI and UX of IBEF website was never an issue. It was OK and definitely not as bad as websites of other ministries of the Government of India. And also, since the focus was on the updated sector reports, there was no apparent user friction in the information discovery process. But, this was in the past.

The new website of IBEF (just discovered) is slick, sleek and smart. Smart, because, now one has to register to download the reports. It seems the Government wants to know.

Brand new UI UX for the IBEF website

The UI and UX bug seems to be spreading in the Government. This is good. Hopefully, this is the Government's way of saying that it is keen to make business, really easy.

Will UX and UI go well with Policy? It remains to be seen. The beginning is encouraging, though.

All the best, Government of India !

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